You know that feeling when you are obsessed about something and you just can’t get rid of it until you got it? If you are a fisherman, you would probably know what I am talking about. You do what you love to do, prepare your baits, pack your fishing rods, get up early before sun comes up and settle yourself down to the water. You start fishing, you catch one fish there, and second one later, but it is not you Big Fish. Sure you are doing it for the activity itself, not for the price. ‘The journey is more important than the destination’ as the euphoria from reaching your destination doesn’t last long. But that Big Fish is always on your mind. What if I’ll catch that Fish this time?